WHO: Jenna Maye Fitness is a fitness company based in Vancouver
WHY: I was tasked with refreshing the brand to make it sophisticated and upmarket
WHAT: I worked on creating a logo and insert design that was simple and clean. I was asked to target a more upmarket audience. I went with a simple font and colour scheme, alongside a clean logo design to try and express this.
These are drafts experimenting with the phrase and the logo, before it was narrowed down to the designs below.
Image of the Insert in a shop window in Vancouver
Tools: Illustrator InDesign
