WHO: Funding Flow is an online marketplace that allows investors to lend money directly to businesses.
WHY: I was tasked with creating a brand that would help to engage customers and attract investors
WHAT: I developed a strategy that would make customers trust and engage with Funding Flow. I created a logo, corporate visual identity, alongside promotional activity.
The concept behind this logo is to try and portray both ease and security, which I felt would be a way of drawing in investors. The idea is that these two shapes, which represent the 'investor' and the 'lender', are married together. Their unification symbolising efficiency, security and ease.
